What is gated content in Marketo?

The whole point of gating content is to track who is engaging with the content you are providing and creating. Moreover, having gated content will help with tracking which content is providing the most conversions to analyze which content is the most effective.

What content should be gated?

Gated content is any media that’s placed behind a lead capture form. In other words, a user must provide personal information in order to access the content — typically an email address, phone number, or answer to a low-friction question.

Is gated content worth it?

Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts while ungated content is meant to increase traffic and improve trust with your audience. Both types of content are valuable and should be included in your content marketing strategy.

What is the purpose of gated content?

Gated content trades access to the content in exchange for an action from readers. In most cases, this is providing lead information like their name and email address. You can also gate content behind social media actions like follows or likes.

Should you gate an ebook?

When what you’re offering if really valuable and informative Similar to my first point, only gate your eBooks if your content offer is informative and valuable. If you think it’s something that someone can find elsewhere without filling in a form, think about giving it away for free.

Where can I get forms in Marketo?

Marketo landing pages
Forms can reside on Marketo landing pages and also be embedded on any page of your website.

Why you should not gate content?

Long answer: If your goal is lead generation, gating your high-quality content can be a great means of gathering relevant contacts. If your goal is increasing traffic and climbing in the search engine rankings, you might not want to gate your content. Most users will not just give away their information.

Does gated content help SEO?

The SEO Considerations of Gated Content One of the most common drawbacks to gated content, mentioned time and again by marketers, is that it provides virtually no SEO value. In fact, it will most likely hurt your SEO since much of your content won’t be visible to Google.

Can you gate content on YouTube?

How do I ‘Gate’ Video Content on YouTube? If you’re offering a video as your free resource/’gated’ content, you obviously don’t want it on your YouTube channel for anyone to be able to watch. Only those that have completed the form will be able to see that web page with your video on.

How do you promote gated content?

To get your content to your target audience at the right time and in the right place, use these nine tactics:

1. Craft content that links to your gated content landing page.
2. Send an email blast.
3. Add a call to action on your homepage.
4. Repurpose parts of your gated content into other assets.
5. Set up a paid promotion.

Does gated content still work?

According to Chris Barr, head of marketing for Taradel and Every Door Direct Mail: “If gated content is performing well, never ungate it. This is especially true for content that is research-based or has a high value associated with it. If gated content has high visit-to-lead rates, it’s working.

What is Marketo tool?

Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.