What is selective distribution?

making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling.

What does selective distribution mean in marketing?

What is Selective Distribution? Selective distribution is considered to be a medium level of product availability that seeks to balance product availability with inventory and storage costs. Selective distribution is used when we don’t need to have the product on every corner market shelf.

Why is product a selective distribution?

Selective distribution allows to differentiate between luxury products and potentially competing – albeit more “common” – products. It mainly allows to manage scarcity and prestige, which constitute two of the essential characteristics of luxury products.

What is selective distribution examples?

A good example for products for which selective distribution is used is cars. For the low-end range and mid-level range cars, selective distribution is used. You would have observed that multiple, but not all, dealers in a certain locality deal in certain cars. Another example for this could be clothing.

Who uses selective distribution?

High-end companies that produce exceptional quality clothing and accessories are likely to use selective distribution. For example, you may find Dolce & Gabbana products in stores like Neiman Marcus but not at JC Penneys or Wal-Mart. This is done set standards and keep a close eye on distributors.

What is selective distribution and its example?

Selective Distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company’s products on a basis of a company specific set of rules. Mostly furniture, television and home appliance brands are distributed in this manner.

What are selective products?

Selective product advertising — more often referred to as selective demand advertising — involves ad placements with messages that distinguish the advertiser’s specific product or brand from competitors.

What is the difference between exclusive and selective distribution?

Definition: Selective Distribution. Selective Distribution is a type of distribution strategy that lies and operates between intensive and exclusive distribution. Selective Distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company’s products on a basis of a company specific set of rules.

What are some examples of selective distribution?

There are total 3 major distribution strategy types: Selective Distribution, Intensive Distribution and Exclusive Distribution. Selective Distribution Example. The best examples would be of Whirlpool and General Electric who sell their major appliances through dealer networks and selected large retailers.

What is selective distribution strategy?

Selective distribution is the most effective distribution strategy for high-end brands that want to set up a limited number of outlets in a particular geographical location.

What is selective marketing?

Selective marketing, also known as selective advertising, refers to marketing initiatives created to generate interest in a specific brand while abandoning concentration on product category or class. Unlike traditional marketing campaigns that tout the effectiveness of products to the consuming public in general, selective marketing campaigns target specific customer groups based on market demographics such as gender, age and income.